About Us

What We Do

We have decades of retail experience and our team of in-house stylists can fit any personality, style, or adventure. By actively listening, we provide complete and experienced styling with honest opinions. Raffkind's is happy to offer free alterations, gift wrap, and an unbeatable loyalty program to complete your shopping experience. We enjoy going above and beyond our customer's expectations.

Who We Are

Raffkind's is a luxury specialty retailer in Amarillo, Texas. Our Raffkind's family has proudly been serving the Texas Panhandle since 1910. We are a customer-oriented team that is passionate about providing unbelievable personal service. Raffkind's was founded with principles of integrity, honesty, and trustworthiness and it's who we still are today. Our entrepreneurial heritage and hard-working spirit shows in everything we do. We treat our customers as friends and pride ourselves in creating meaningful relationships.


Founder, Eli Raffkind, immigrated from Russia and opened the first Raffkind's store in downtown Amarillo in 1910. Eli's son, Morris, took over the family business after serving in the Marine Corps during World War II. In the early 1950s, Raffkind’s catered to the Amarillo Air Force Base, extending credit to airmen. George Raffkind, third-generation owner, took on the family business in 1982 by opening a second location. In 1994, Raffkind's proudly opened its most beautiful location in Wolflin Village carrying on the family tradition of styling Panhandle residents.

In 2016, three long-time employees, Adrea, Chad, and Dave purchased Raffkind's. With over 80 years of combined experience within Raffkind's, the new owners proudly fulfilled their life-long dreams of ownership of this historical establishment.